Privacy Policy

2.3.1 How do we use cookies and similar tools on our website?

Our website uses various services and applications (collectively "tools") that are offered either by us or by third parties. These include, in particular, tools that use technologies to store or access information in the end device:

• Cookies are small text files stored on your device. They may be session-based (deleted when you close your browser) or persistent (stored until a set expiration date or removed manually). They help the website function properly and may store preferences or usage data.
• Web storage includes local storage and session storage. Both store data as name-value pairs in your browser. Session storage is cleared when the session ends, while local storage remains indefinitely unless manually deleted or controlled by a set expiration mechanism.
• JavaScript is code that runs in your browser to enable interactive features. It can be used to set cookies, store data, collect usage information, or perform device fingerprinting and user profiling. Disabling JavaScript may limit website functionality.
• Pixels are tiny graphics that load automatically to track actions such as website visits or email opens. They collect standard connection data (like IP address, browser type, and time of access) and can be used for passive fingerprinting. Blocking images may prevent tracking but can affect how content is displayed.

Most browsers are set by default to accept cookies, the execution of scripts and the display of graphics. However, you can usually adjust the settings in your browser. If you completely deactivate them our services may not function properly or at all.

To find out more about the individual tools and the technologies they use (in particular which cookies the tools use), please refer to our Cookie Settings, that you can find in the footer at the bottom of our website.

2.3.2 Legal basis

We use tools that are necessary for the operation of our website on the basis of our legitimate (Art. 6 (1) lit. f GDPR) in order to provide the basic functions of our website. In certain cases, these tools may also be necessary for the performance of a contract or for the implementation of pre-contractual measures (Art. 6 (1) lit. b GDPR). Access to and storage of information in the end device is absolutely necessary in these cases (§ 25 (2) Telecommunications Digital Services Data Protection Act (TDDDG)).

We use all other non-essential (optional) tools (functional, analytics or marketing tools) on the basis of your consent (Art. 6 (1) lit. a GDPR), prior to the processing and  which you can revoke at any time. Access to and storage of information in the end device then takes place on the basis of § 25 (1) TDDDG.

2.3.3 How you can give and withdraw your consent

This website uses CookieHub, Kalkofnsvegur 2, 101 Reykjavík, Iceland as our consent manager. When you enter our website, CookieHub collects your consent(s) or withdrawal of your consent(s), IP address and approximate location of the viewer, Date and time of access, name and URL of the retrieved file, website from which the access is made (referrer URL), browser used, the operating system and device type of your end device, and the name of your access provider. CookieHub stores a cookie in your browser to track consent or withdrawal of consent, which is kept until deleted or no longer necessary. Legal obligations for data retention remain unaffected.

The legal basis for this is Art. 6 (1) lit. f GDPR, based on our legitimate interest in complying with regulatory requirements to collect and document consent. You can find more information in CookieHubs privacy policy.

You can withdraw and/or customize your consent to the use of (optional) tools at any time via the cookie settings (in the footer at the bottom of the website).

2.3.4 Essential tools

We use CookieHub, as mentioned above, to enable the basic functions of our website ("essential tools"). Without these tools, we would not be able to provide our website and services.

2.3.5 Functional tools

2.3.6 Analytics tools

2.3.7 Marketing Tools

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. We use this data for sending the requested information. We also process information about your interactions with our newsletter (e.g. the opening and click-through rates of our newsletters) via tracking links or web beacons embedded in our newsletter and aggregate them in recipient profiles for the purpose of personalizing and designing future newsletters.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 (1) lit. a GDPR, § 25 (1) TDDDG). You can revoke your consent to this processing of the data at any time with effect for the future, for example via the "unsubscribe" link in each newsletter. The lawfulness of the data processing carried out before the withdrawal remains unaffected by the withdrawal.

If you have any trouble unsubscribing from our Newsletter, you can contact as at  datenschutz@bettermile.com

For newsletter dispatch, we use the services of ActiveCampaign, ActiveCampaign LLC, 1 N Dearborn, 5th Floor, Chicago, Illinois 6060, USA.

ActiveCampaign is a service with which, among other things, the sending of newsletters can be organized and analyzed. If you enter data for the purpose of receiving newsletters (e.g. e-mail address), this data is stored on ActiveCampaign's servers in the USA. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system).  ActiveCampaign is certified under the EU-US Data Privacy Framework and falls under the EU adequacy decision for the US.

For more details, please refer to the ActiveCampaign privacy policy.

You have the possibility to apply for an open position via our website. This is done by clicking on the "Apply for this job" button and then entering the relevant information in the subsequent windows.

We use the tool “Ashby” as an applicant database for the purpose of processing the application.  Ashby All in One is a service of Ashby Inc., 49 Geary Street Suite 411 San Francisco, CA 94108 US. For more information please also see Ashby's detailed privacy policy. In case Ashby transfers personal data outside of the European Union or European Economic Area, Ashby Inc. has joined the EU-US Data Privacy Framework, which is why the transfer in this case is based on the adequacy decision for the USA in accordance with Art. 45 GDPR.

In the case of application/registration, we process the data that you provide to us in the course of the application, in particular to conduct the application process, make an informed decision on your application and to communicate with you regarding the application process. In this context we process your applicant master data, e.g. your first and last name and your email address, if you have a work permit for Germany, and your CV (resume). If you choose to further provide optional information, we may also process the following: your phone number, availability date, desired salary, GitHub profile, LinkedIn profile, letter of motivation, job references, or other documents.

We only process the information provided by you within the context of your application, in particular to conduct the application process, make an informed decision on your application and to communicate with you regarding the application process. Your (mandatory) personal data is processed on the basis of Article 6 (1) lit. b GDPR for the purpose of deciding whether to establish an employment relationship with you and, if the application was successful, for the purpose of entering into the employment contract with you. The legal basis for processing optional information you may or may not provide, the legal basis is Article 6 (1) lit. a GDPR. It is completely up to you, if you want to share any optional information with us and choosing not to share it will have no bearing on the outcome of the application process. Mandatory information is indicated as such by an asterisk (*).

AI tools may be used to enhance our evaluation of your application. These tools are solely used to assist our recruiters in conducting a thorough and in-depth analysis of your application. We do not use automated decision-making and ensure careful human oversight is implemented whenever necessary. We are committed to using tools that do not use your information to train any deployed large language models.

If we think your application is promising, we would like to meet you in person. If the application process does not lead to an employment relationship, your data will be automatically deleted after a maximum of 6 months after we have informed you  of the result of the application unless legal provisions require a longer retention period in accordance with the statutory periods. The legal basis for this is our legitimate interest according to Art. 6 (1) lit. f GDPR in being able to establish, exercise or defend legal claims.

With your consent, we may store your data in our applicant pool for 12 months, renewable with renewed consent (Art. 6(1)(a) GDPR). You can withdraw consent at any time (Art. 7(3) GDPR).

Participation

You can register for our Last Mile Delivery Meetup event via this website, LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, LinkedIn’s parent company LinkedIn Corp takes part in the Data Privacy Framework and is therefore covered by the adequacy decision for the US), Meetup.com (Meetup LLC, 632 Broadway, New York, USA, privacy policy) or Eventbrite (Eventbrite, Inc., 95 Third Street, 2nd Floor, San Francisco, California, 94103 USA, privacy policy, Eventbrite takes part in the Data Privacy Framework and is therefore covered by the adequacy decision for the US). These service providers may process personal data for their own purposes, when you use their services to register for an event. In order to register you for the event, we process your title, first and last name, e-mail address, job title and company name, and the event location.

When you register, we use your data to create lists of participants with names and positions in order to organize the event. The legal basis is Art. 6 (1) lit. b GDPR as far as the organisation, implementation and handling of the event is concerned as well as Art. 6 (1) lit. f GDPR due to our legitimate interest in the preparation of the event.

Online live streaming for hybrid events

The Meetups may take place in a hybrid manner. If it takes place digitally, it will take place via livestream. For the implementation of the event, a stream on the website of following providers are used. These providers may process your personal data when viewing the livestream/recording:

• Restream.io is a third-party tool for multistreaming, recording live content, and integrating with onsite broadcasting equipment to stream to platforms like YouTube, LinkedIn, and X. Restream.io is a service by Restream, Inc. at 515 Congress Ave, Suite 1050, Austin, TX 78701, USA. Restream, Inc. ensures an adequate level of data protection through the EU Standard Contractual Clauses. Please find more information in restreams’ privacy policy.
• Zoom Virtual meeting software is used to live stream and record content, stream to platforms like YouTube and LinkedIn, and embed as a media player on websites. Zoom is a service of Zoom Communications, Inc. 55 Almaden Boulevard, 6 th Floor, San Jose, California 95113, USA. Please find more information in Zoom’ privacy policy. Zoom takes part in the Data Privacy Framework.
• YouTube is an embedded media player used on Bettermile web pages and on the YouTube site itself. Youtube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Please find more information in Youtube’s privacy settings and policy. In case data is transferred to Google LLC in the USA, Google LLC takes part in the Data Privacy Framework.
• LinkedIn Live is used to stream video via the Bettermile LinkedIn page, allowing live broadcasts to profiles, pages, or events. LinkedIn Live is a service by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. Please find more information in LinkedIn’s privacy policy. In case data is transferred to LinkedIn Corp in the USA, LinkedIn Corp takes part in the Data Privacy Framework.
• X (formerly Twitter) is used to stream via Bettermile X business page and can be embedded on websites. X is provided by Twitter International Unlimited Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland. Please find more information in X’ privacy policy. In case data is transferred to X Corp in the USA, X Corp takes part in the Data Privacy Framework.

The legal basis for processing personal data is Art. 6(1)(b) GDPR. If, in order to be able to provide online livestream, data is transferred to the USA or other third countries without safeguards like adequacy decisions or standard contractual clauses, it is done under Art. 49(1)(b) GDPR to fulfill a contract.

If you participate as a speaker and your recording is streamed or published, processing is based on your consent (Art. 6(1)(a) GDPR); in the absence of safeguards, it is done with your explicit informed consent under Art. 49(1)(a) GDPR.

Information about our products and services

If you have registered for any of our Last Mile Delivery Meetups as a participant or as a speaker we may send you information and marketing materials about the events you have registered for and about other Bettermile Meetups and products, if you have provided us your consent.

The legal basis is your consent according to Art. 6 (1) lit. a GDPR. If you no longer wish to receive such information, you can click the „unsubscribe“ link in the email or send us an email to info@Bettermile.com.

The data entered by you in the context of an inquiry in the contact form, such as subject, first name, last name, e-mail address, telephone number (optional), as well as your message to us are used to process and answer your inquiry.

The legal basis for the processing is Art. 6 (1) lit. b GDPR insofar as the processing is necessary for fulfilling or entering into a contract and otherwise our legitimate interests pursuant to Art. 6 (1) lit. f GDPR to process and answer your request. For optional entries it is your consent, Art .6 (1) lit. a GDPR.

If no contractual or legal retention periods are to be observed, your data will be stored for as long as necessary for the respective purpose, and for a maximum of two years.

Our website contains links to some of our online profiles on the social media and publishing platforms listed below. To protect your data, we use simple text or image links instead of plug-ins, so no data is transferred to these platforms just by visiting our site. A connection is only established when you click the link.

Once redirected, the respective platform may collect and process your data independently. We do not have access to this data. For questions about how your data is handled or to exercise your rights, please contact the platform provider directly and refer to their privacy policies for details on data processing and objection options.

LinkedIn Company Profile

To operate the LinkedIn company profiles (GLS eCom Lab and Bettermile), we use the technical platform and services of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

We may access aggregated demographics (such as age, gender, region, or country)  and user interaction data  (including likes, shares, subscriptions, and views) from LinkedIn to improve our company profile and content. This data cannot be traced back to individuals.

For data protection matters, please contact the social network provider directly, as they control the data. You may also contact us, and we will forward your request as needed.

Additional information can be found in LinkedIn’s privacy policy.

We also use LinkedIn Ads, LinkedIn Analytics and LinkedIn Marketing Solutions which process usage data to generate website statistics, measure ad success, and show relevant ads. LinkedIn may combine data with your account and set cookies for tracking.

The processing of the users' personal data is based on the legitimate interests (Art. 6 (1) lit. f GDPR) of Bettermile in an optimal company presentation.

We may target ads via LinkedIn’s Matched Audiences using company lists, website visitors, or event interactions. We process this data based on your consent (Art. 6 (1) lit. a GDPR).

Medium

Medium is a service offered by A Medium Corporation, 760 Medium Street, San Francisco, CA 94102, USA, and is used by us to provide blog content. The legal basis is Art. 6 (1) lit. f GDPR. Our legitimate interest lies in the provision of company and service information via a blog.

We have no influence on Medium’s processing of personal data and only receive anonymous insights on the performance of our articles. You can view Medium's detailed privacy policy here: https://medium.com/policy/medium-privacy-policy-f03bf92035c9. Adjustments to your personal settings can be made here (login required): https://medium.com/me/settings.

We process your information as a Customer or an Authorized User  in the same way as described in chapter 2 above when you use our website. Additionally, we process the following information from you when you use our service:

• Customer data: We refer to customer data as data of the Authorized Users that we process only on behalf of the Customer, who acts as the data controller. This may include:
  • Registration information: To transfer data or access our product suite, you must first create a Bettermile account. During the account registration process, whether initiated by you or a designated responsible person, we will collect the following information: your first and last name, email address, mobile phone number (for two-factor authentication), username, password, and company name.
  • Account type data: When an account is created, there are different user roles across your organization. We store the same information as in the registration for all users of the organization for the duration of the user accounts.
  • Data needed to provide support while using the services.
• Billing information: If you subscribe to one of our services, we will require you to provide your billing details, including your billing name, billing address, and additional financial information depending on the payment method you chose. We will also store information about your individual subscription plan (including the date when you sign-up and dates of any renewals).

The legal basis is Art. 6 (1) lit. b GDPR if you are the contracting party of the SaaS agreement and Art. 6 (1) lit. f GDPR if you are an Authorized User, based on our legitimate interest in providing, managing and invoicing the customer account.

Other than for managing the customer account and accounting/billing purposes, we use customer data only in order to provide our service to the controller in accordance with the controller’s instructions. For any processing of personal data in this context, the contracting party of the SaaS agreement is responsible as controller.

• Cookie information and usage data: We use cookies and similar technologies on our Websites and BackOffice to collect data on how you navigate and interact with our site, helping us improve our services. We do not use this data to identify you personally. You can find more details about how we use these technologies, and your opt-out controls and other options in section 3.4.2. of this Privacy Policy or in our cookies settings that you can find in the account settings. We will use this information to analyse the service in aggregate form to produce reports or benchmarks. This means that we may use your information for security and operations management, to create statistical analyses, and for research and development purposes. These analyses will not include personal data or data that would allow us to identify individuals. The legal basis is Art. 6 (1) lit. a GDPR, based on your consent.

Bettermile recognizes that you have entrusted us with safeguarding the privacy of your information. Because that trust is very important to us, we will disclose or share your information only in limited circumstances, in accordance with applicable law. In particular, we may disclose your information that is processed by Bettermile as controller:

3.4.1 Service Providers

3.4.2 Cookies

If you would like to receive the Education Newsletter offered in BackOffice, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. We use this data for sending the requested information.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 (1) lit. a GDPR, § 25 (1) TDDDG). You can revoke your consent to this processing of the data at any time with effect for the future, for example via the "unsubscribe" link in each newsletter. The lawfulness of the data processing carried out before the withdrawal remains unaffected by the withdrawal.

If you have any trouble unsubscribing from our Newsletter, you can contact as at datenschutz@bettermile.com

For newsletter dispatch, we use the services of ActiveCampaign, ActiveCampaign LLC, 1 N Dearborn, 5th Floor, Chicago, Illinois 6060, USA.

ActiveCampaign is a service with which, among other things, the sending of newsletters can be organized and analyzed. If you enter data for the purpose of receiving newsletters (e.g. e-mail address), this data is stored on ActiveCampaign's servers in the USA. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). ActiveCampaign is certified under the EU-US Data Privacy Framework and falls under the EU adequacy decision for the US.

For more details, please refer to the ActiveCampaign privacy policy.

As explained before, the following information (Customer data) is processed by Bettermile on behalf and according to the instructions of the controller (e.g. your employer) in order to provide our services.

• Customer data: We refer to Customer data as data that we process on behalf of and on the instructions of the Customer, where the Customer is the controller of that data. This may include:

• General usage data: When using the app, personal data is processed in order to provide its core functionalities and ensure its security. This includes, in particular, data that is automatically collected by the end device, such as device type, operating system, IP addresses and device identifiers) and is generated during use (e.g. time and duration of use, interactions in the app, error messages).
• Registration information: You need a Bettermile account before you can transfer any data and access data for navigation. When your account is assigned by the Customer, we will process the information necessary to create the account including your first and last name, email address, mobile number (for two factor authentication), username, password, company name.
• Location data: To be able to provide you with our navigation service we need your actual location.
• WiFi Signals: To be able to identify what data can be sent and improve the precision of the location and improve the navigation. We do not use this data to identify you personally.
• Device Data: for example, device ID, for device management.
• Tour number and tour information: e.g. tour number, departure time, delivery, pick-up and collections locations, final destination, to be able to identify the tour you drive, provide all necessary information to you and provide you with accurate waypoints and navigation.
• Sensor data: specifically, gyroscope, acceleration, and magnetometer to be able to identify entrances and parking locations and display them to you in the app, helping you to optimize the last mile delivery. This data is not used to identify you personally. This is only enabled if your organization onboard the last meter functionality.
• Contact data: Name, phone number and email (if applicable. We use this data to communicate with you by responding to your requests, comments and questions, as part of our services to the Customer, your organization or employer.

This data is owned and managed exclusively by the Customer (the Customer is usually the same person that enabled your account). The Customer may provide you with their own data protection/privacy information by the time you enter a working or service relationship with them, and we encourage you to review that to understand how the Customer can handle your data (including with regard to the Bettermile App).

If you have any questions about it you can contact your employer or contractor, which is the controller of the data.

If you give us your explicit consent, we will process the following data for our own purposes:

• App Usage Data: Information about how you interact with our app. This includes the features you use, buttons or elements you click on, app launches and crashes, as well as location data such as city, country, ZIP code, region, continent, and subcontinent.
• Device and Application Data: technical details about the device and app environment, including device model, operating system, screen resolution, language settings, IP address, app version, update history, device ID, advertising ID, and instance ID.

We process device, application and service usage data to better understand how the App is used, to improve the services and the App and to create a better user experience for our App. We do not use this data to identify you personally or combine or otherwise associate this information with your Bettermile account.

4.4.1 Your organization

4.4.2 Consignees

4.4.3 HERE

4.4.4 Service providers

4.4.5 Analytics

If you wish to exercise your rights as a data subject or withdraw your consent, please send a message to datenschutz@Bettermile.com explaining which right you wish to exercise so that we can take the further steps necessary to exercise your rights. Please note, however, that we may require proof of identity to protect your personal data from unauthorized access or unauthorized changes.

If you are an App-User or an authorized user of Back Office, please note that your Customer personal  data (as described above) is managed and controlled exclusively by the Customer – Bettermile processes such data only on behalf of the Customer, and in accordance with the Customer’s instructions. If you would like to review, correct, delete, restrict or block your Customer data or otherwise exercise your data protection rights vis-à-vis the Customer as the controller, we ask that you please contact the Customer directly. Particularly, if you are an authorized user of Back Office, you may modify your personal information by contacting the person within your organization with permission to modify accounts or Bettermile support. Permissions are managed by Bettermile and are linked to the role that the Customer or your organization assigned to you as an authorized user.